Metal shelves can play a key role in the success of a store as they allow you to showcase your product in the best way possible. Quality metal display units also ensure efficient use of space, easier cleaning and convenient access to products by customers - extremely useful for encouraging impulse purchases!
Here is Imola Retail Solutions metal shelving mini-catalogue:
Imola Retail Solutions metal shelving is efficient and practical. The various models offer solutions for small or large-scale retail outlets and are made of metal or metal wire.
Metal shelving for shops: the perfect product organisation and lighting tool
Professional metal shelving lets you organise goods perfectly and bring out their best using lighting design (i.e. the branch of visual merchandising which uses special lights that take buyer psychology into account to encourage purchases). Numerous case studies and an extensive literature show how visual merchandising boosts sales.
Our solutions - incorporated directly in the shelving - highlight the product and make the display much more dynamic.
Lighting design, even in its most common form (i.e. LED lights for shops), is particularly advantageous when used in conjunction with good quality metal shelving; where the latter is ‘professional’, it can, as already stated, distribute light more effectively over all the displayed goods.
Any purchase of metal shelving must take into account the following keys aspects:
The type of product to be displayed on metal shelving
The type of product sold in your store or supermarket plays a key role in the shelving purchase process. Metal shelves must be able to support the weight of the goods and ensure an eye-catching look that matches store decor.
Metal shelving sizes and modularity
In addition to showcasing the product, the shelf must be practical. For example, heavy duty System50, shelving is undisputedly functional and has the advantage of being modular. A standard-setter on the modular metal shelving market, it is available with 3x3, 6x3, 8x3 and even 11x3 columns.
To maximise the shelf life of certain products, it is essential that the shelves allow air to circulate freely. Some metal shelves - such as Wireplus - combine stability with excellent surface ventilation. Wireplus is also the most popular choice for wine departments as it combines style with practicality. Wire shelving elegantly enhances the store by letting light filter through to give a sensation of both lightness and solidity.
To increase display space, instead, other more solid types of shelves are needed, such as integrated racks; a good example of this is our Cargo metal shelving.
Making metal shelving elements mobile
Metal shelving may be of the fixed (wall mounted or with a rear column and front upright) or mobile type.
When choosing a display system and deciding between a fixed or mobile solution it is essential to take the following into consideration: available space, budget and the importance of hygiene and cleanliness.
As the word itself implies, fixed displays are not designed to be moved. They are ideal for areas that do not require frequent rearrangement. When designing the layout, it’s important to ensure the area gives staff enough room for manoeuvre.
If space is a problem, a mobile model will be best as it allows you to group units together or separate them as needed, ensuring easier access. Compared to a static solution, it can reduce space requirements by up to 70%. A further advantage is cleaning. This is made easier by the absence of any obstructions around or underneath the shelving.
Nevertheless, even when you equip your shop or supermarket with mobile metal shelving, it is important to train personnel on how to use it properly; while its metal structure gives it considerable strength, it should still comfortably contain heavy objects, which could, as a result of routine handling, shift or fall onto the shelves themselves.
The flexibility of a modular display system: 3x3 by Imola Retail Solutions
Metal shelving offers varying degrees of versatility. Some models can be modified by adding wheels to make them mobile, or can be given a customised configuration as specific needs arise.
A good example of this is the innovative 3x3 system, which lets you create all-round shelving solutions with checkerboard effects and “disruptions” to give your store added personality and attention-grabbing dynamism.
Tables and accessory items - also made of metal or combinations of metal and other materials, such as wood - also have a key role to play in its installation in your shop or supermarket.
One of the features that makes 3x3 such an innovative shelf is its ease of assembly. It is built from individual pieces that require no welding or screws, an aspect that reduces overall dimensions during transport and ensures quick assembly.
Metal shelving meets all your needs in terms of product safety and durability. It also streamlines customer purchases - whether planned or impulsive - because metal shelves magnify the quality of the products and highlight their aesthetics.
